makeup industry industry trends
The makeup industry is constantly evolving and changing, with new trends emerging every year. From bold, colorful eyeshadow looks to natural, glowing skin, the makeup industry is always pushing boundaries and setting new standards for beauty.
Advertisement
One of the biggest trends in the makeup industry is the shift towards clean and sustainable beauty products. Consumers are becoming more conscious of the ingredients in their makeup and are demanding products that are free from harmful chemicals and are environmentally friendly. This has led to an increase in the popularity of clean beauty brands and a push for more transparency within the industry. Another trend that has gained momentum is the rise of inclusive and diverse beauty campaigns, with brands embracing models of all different skin tones, genders, and sizes. This shift towards inclusivity has been well-received by consumers and has sparked important conversations about representation in the beauty industry. Additionally, the rise of social media and influencer culture has had a major impact on the makeup industry, with trends spreading rapidly online and driving sales for popular products. Overall, the makeup industry is constantly evolving and adapting to the changing needs and desires of consumers, making it an exciting and dynamic industry to be a part of.
SephoraView AllSephora - Beauty retailer with makeup, skincare, and fragrances.
UltaView AllUlta - Beauty and cosmetic store with wide selection.
MAC CosmeticsView AllMAC Cosmetics - High-end makeup brand known for bold, innovative products.
NYX Professional MakeupView AllNYX Professional Makeup - Affordable, trendy makeup brand with wide product range.
Too FacedView AllToo Faced - Vibrant and playful makeup brand with sweetly scented products.
Tarte CosmeticsView AllTarte Cosmetics - Makeup brand known for high-performance, cruelty-free products.
MorpheView AllMorphe - Makeup brand known for high-quality products.
ColourPopView AllColourPop - Affordable, trendy makeup brand with bold colors.
Anastasia Beverly HillsView AllAnastasia Beverly Hills - Makeup and beauty brand known for eyebrow products.
Huda BeautyView AllHuda Beauty - Makeup brand known for quality products and diverse shades.
makeup industry industry trends
1.
Sephora
Sephora is a leading beauty retailer offering a wide range of cosmetics, skincare, haircare, and fragrance products from popular and high-end brands. With a strong emphasis on providing an inclusive and diverse shopping experience, Sephora caters to a wide range of beauty needs and preferences. The store features a welcoming and vibrant atmosphere, allowing customers to explore and sample products before making a purchase. Sephora also offers beauty services such as makeovers and skincare consultations, as well as a popular loyalty program that provides members with exclusive perks and rewards.
Pros
Wide range of beauty products- knowledgeable staff
- loyalty program
Cons
High prices- limited availability of certain brands
- overwhelming store layout
2.
Ulta
Ulta Beauty is a leading beauty retailer offering a wide range of beauty products, including makeup, skincare, haircare, and fragrance. With over 1,200 stores across the United States, Ulta provides a one-stop shopping destination for beauty enthusiasts. In addition to carrying popular and high-end brands, Ulta also offers its own line of affordable beauty products. The store also features a full-service salon offering hair, skin, and brow services. Ulta's loyalty program and frequent sales and promotions make it a popular choice for beauty shoppers looking for a diverse selection and great deals.
Pros
- Wide range of beauty products
- including high-end and drugstore brands
Cons
- Some stores may have limited stock and long wait times
3.
MAC Cosmetics
MAC Cosmetics is a well-known, global beauty brand that offers a wide range of high-quality makeup products and tools. Founded in 1984 in Toronto, Canada, MAC has become a leading authority in the world of beauty and is known for its diverse range of shades and innovative formulas. The brand is celebrated for its inclusive approach to beauty and is a favorite among professional makeup artists and beauty enthusiasts alike. With a commitment to creating unique and trend-setting products, MAC continues to be a go-to destination for those seeking bold, expressive, and high-performing cosmetics.
Pros
- High quality products
- diverse range of shades
- widely recognized brand
Cons
- Expensive
- not all products are vegan or cruelty-free
4.
NYX Professional Makeup
NYX Professional Makeup is a leading cosmetics brand known for its high-quality, professional-grade products at affordable prices. Offering a wide range of makeup and beauty products, NYX is a favorite among makeup artists and beauty enthusiasts alike. With a focus on bold and trendsetting colors, NYX is known for its extensive range of eyeshadows, lipsticks, and foundations. The brand is committed to creating inclusive and diverse products that cater to a wide range of skin tones and types. NYX Professional Makeup is a go-to brand for those looking to experiment with new and exciting makeup looks.
Pros
- Affordable
- wide range of products
- trendy and high-quality makeup
Cons
- Some products may be hit or miss
- limited availability in some areas
5.
Too Faced
Too Faced is a popular cosmetics brand known for its playful and innovative approach to beauty. Founded in 1998 by Jerrod Blandino and Jeremy Johnson, the brand offers a wide range of high-quality makeup products that are both fun and functional. Too Faced is committed to creating cruelty-free cosmetics and is known for its iconic products like the Better Than Sex mascara and the Chocolate Bar eyeshadow palette. With a focus on vibrant colors, whimsical packaging, and effective formulas, Too Faced has become a favorite among makeup enthusiasts worldwide.
Pros
- High-quality products
- cute packaging
- cruelty-free
Cons
- Some products may be overpriced
- not all shades are inclusive
6.
Tarte Cosmetics
Tarte Cosmetics is a popular makeup brand known for its high-performance, natural and cruelty-free products. Founded in 1999, Tarte has gained a loyal following for its eco-chic approach to beauty, using ingredients like Amazonian clay, maracuja oil, and shea butter in their formulas. The brand offers a wide range of products including foundations, eyeshadows, lipsticks, and skincare items, all designed to enhance natural beauty while also being kind to the environment. Tarte Cosmetics is committed to creating products that are both effective and ethical, making it a favorite among beauty enthusiasts.
Pros
- Cruelty-free
- vegan options
- diverse shade range
Cons
- Some products may be expensive
- occasional quality issues
7.
Morphe
Morphe is a popular makeup brand that offers a wide range of high-quality products, including eyeshadow palettes, brushes, and other beauty tools. Known for its bold and vibrant color selections, Morphe has gained a strong following among makeup enthusiasts and professionals alike. The brand is also known for its collaborations with popular beauty influencers and celebrities, which have helped to further solidify its reputation in the industry. With a focus on affordability and inclusivity, Morphe continues to be a go-to choice for those looking to experiment and express themselves through makeup.
Pros
- High-quality makeup products
- diverse range of shades and finishes
Cons
- Some products may be expensive
- limited availability in some regions
8.
ColourPop
ColourPop is a popular cosmetics brand known for its high-quality and affordable makeup products. Founded in 2014, the brand quickly gained a loyal following for its wide range of vibrant and trendy colors, as well as its inclusive approach to beauty. ColourPop offers a variety of products including eyeshadows, lipsticks, blushes, and more, all of which are cruelty-free and often vegan. With its innovative and on-trend products, ColourPop has become a go-to brand for beauty enthusiasts looking for high-quality makeup at an accessible price point.
Pros
- Affordable
- wide range of colors
- trendy products
Cons
- Some products may have inconsistent quality
- limited availability in some regions
9.
Anastasia Beverly Hills
Anastasia Beverly Hills is a prestigious cosmetics brand known for its high-quality makeup products, particularly its eyebrow and eye makeup. Founded by Anastasia Soare in 1997, the brand has gained a cult following among beauty enthusiasts and professional makeup artists for its innovative and trend-setting products. Anastasia Beverly Hills is renowned for its extensive range of eyebrow products, including its iconic Brow Wiz and Dipbrow Pomade, as well as its highly pigmented eyeshadow palettes and liquid lipsticks. The brand's commitment to inclusivity and diversity has made it a favorite among a wide range of consumers.
Pros
- High-quality products
- trendy colors
- variety of makeup options
Cons
- Expensive
- some products may be too pigmented for some people's preferences
10.
Huda Beauty
Huda Beauty is a popular cosmetics brand founded by beauty influencer Huda Kattan. The brand is known for its high-quality makeup products, including eyeshadow palettes, liquid lipsticks, and false lashes. Huda Beauty has gained a large following on social media and has become a staple in the beauty industry. The brand is known for its innovative and trend-setting products, and its founder is considered a beauty icon in the industry. Huda Beauty has expanded its product line to include skincare and fragrance, and continues to be a go-to for makeup enthusiasts around the world.
Pros
- Wide range of products
- high-quality formulas
- diverse shade ranges.
Cons
- Expensive
- some products may not work for all skin types